| • Ghirardelli Brings Special Moments to Millions |
When looking for a promotional gift that's going to excite consumers, it's hard to beat free chocolate.
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| • Keeping Statistics Through T-Shirts |
Return-on-investment (ROI) is one phrase that is regularly uttered by marketers. In a challenging economy, they want to be able to go to their finance officers and say look how well this program performed. Like with most advertising channels, the effectiveness of promotional products can often be left open to interpretation. Sure an event may have been a success, but where are the metrics?
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| • Making Hard Lemonade Out of Lemons |
Let's face it: "Malternatives" aren't exactly a hot category. With consumers interested in either trading down to cheaper brands or experimenting with craft brews, Mike's Hard Lemonade knew what it was up against heading into the summer.
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| • Heinz and Gorton's "Go Dipping" |
Many people can't enjoy their fish sticks without a dab of ketchup. That's why H.J. Heinz Company and Gorton's formed a cross-promotional partnership last year. The two have been working in tandem to promote their products as healthy food options.
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| • June $1000 Drawing Winner |
June $1000 Drawing Winner is Debbie DiPalo from Forked River, NJ. Congratulations!
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| • Make It a Date to Remember |
Thousands of organizations and Presidential Proclamations set aside specific days, weeks and months for political, cultural and historical events and causes. Many of these occasions offer you an opportunity to promote your business, organization or product.
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